This article is based on the actual sales at the Ruby Store shop as well as the needs of multi-channel customers on the tools, social network, so it will be much different from what you imagine. Not all shoes are HOT throughout the year but will be divided by month or even quarterly. So hope you enjoy our HOT TREND 2020 shoes below.
January 2020 – Chrysanthemum shoes keep fire
Entering the new year with the effects of 2019, will definitely affect the buying psychology of many young people. The event that G-Dragon was discharged from the military and officially cooperated with Nike to launch the co-branded model Nike Air Force 1 Para Noise x Peaceminusone is still HOT until 2020.
Keywords related to these shoes such as “G-Dragon Shoes”, “Chrysanthemum Shoes” or “Peaceminusone shoes” all skyrocketed according to reports from Google and Facebook. Meanwhile, the “chrysanthemum” symbol became the most sought-after art mark, with a series of imitation products becoming more expensive such as pants, shirts, coats, hats … Some brands also started to “follow” the chrysanthemum logo embroidered on products such as Converse, Vans, … Even Nike also launched the Air Force 1 Shadow Spruce Aure with chrysanthemum accessories that are loved by many women.
February 2020 – Mickey mouse shoes become emblem
February begins for the Lunar New Year, and like every year, the zodiac sign represents the year that has always been interested by many people. 2020 is the year of the Rat, so the image of “mouse” becomes a HOT symbol, partly because it is beautiful, partly because it suits feng shui for the new year.
Keeping up with the Asian New Year trend, many brands have teamed up with Disney to collab the “Mickey Mouse” image on their products. There are 3 product lines that we have found a lot of young people love and buy, including Gucci Rhyton x Disney shoes, MLB Boston x Mickey shoes and McQueen x Mickey shoes.
Why are these 3 shoes selling best? Also because it captures the Chunky trend that has been very hot since 2018 with a “big baby” sole that helps you increase your height up to 5cm, and the leather material on the upper is very eye-catching, able to coordinate many suitable outfits. under any circumstances.